Snapchat has announced the addition of two new features. The first one allows users to embed content from the web's core system when sharing content on Snapchat.

Users can do this through their computer browser simply by clicking the embed button in the sharing options. This feature is similar to what Snapchat's competitors, such as Instagram and TikTok, have offered for a long time.

After years of development and expansion, this new move is a logical step for Snapchat. It comes after the addition of other features such as articles and local discovery in 2022 when Snapchat entered the web world.

In addition to embedding, Snapchat has introduced a feature powered by OpenAI that allows users to expand their photos to include more of the surrounding areas. This feature is similar to the Content-Aware Fill tool in Photoshop and is available for +Snapchat subscribers to use.

Snapchat regularly relies on technology and artificial intelligence as additional features for its subscribers.

For instance, they introduced a feature called Dreams, supported by artificial intelligence, which allows subscribers to create packages of imaginative images.